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Dr. Moose, the original anti-establishment t-shirt store in Byron Bay since 1995, is thrilled to announce its finalist position in this year’s Uniquely Byron Business Awards. Dr. Moose has been nominated in two categories: The Golden Tote – Excellence in General Retail & E-Commerce and Style Setters – Excellence in Fashion Retail and Design. Hosted by the Byron Bay Chamber of Commerce, this special evening on Thursday, November 28th, at Ember, Byron Bay will celebrate the achievements of Byron Shire’s business community, honouring innovators, eco-leaders, and retail champions who make Byron Bay one of a kind.

Owned by Rach and Dale, Dr. Moose has always been a family-run labour of love, offering rare, retro-inspired tees that are cheeky and playful—in the best way possible. Known for its mix of grunge, humour, and alternative sub-culture flair, Dr Moose is like your favourite mate with the cringiest dad jokes. Dr Moose isn’t here for the mainstream—it’s a haven for those who want to set trends, not follow them, with tees that laugh in the face of fast fashion and stand firm as an anti-establishment symbol in Byron.

With its ethically sourced materials and locally designed slow fashion pieces, Dr Moose is proud to create
a fashion space that values authenticity, quality, and a bit of edge. Every piece is designed and printed right in Byron Bay, where locals and visitors can choose from offbeat, sub-culture designs or even create their own. While big-box stores come and go, Dr Moose has survived it all—from floods and a pandemic to the rise of corporate retail—still standing as Byron’s go-to for unique, anti-mainstream style.

This award nomination is a testament to Dr. Moose’s commitment to its community and the slow fashion values that echo Byron’s soul. Rach, Dale, and the Dr Moose team are honoured to be recognised alongside the diverse businesses that make Byron Shire a hub for innovation, creativity, and eco-conscious living.